EUREKA is an international network for market-driven industrial R&D that includes over 40 economies from the EU, Europe, Israel, South Korea, and now Canada. Through Canada’s associate membership in EUREKA, Canadian innovators have a new advantage in accessing technology, expertise, and markets in Europe and beyond. With the goal of increasing competitiveness in world markets, EUREKA brings together small and medium sized enterprises (SMEs), large companies, research centres, universities, and other innovators from EUREKA countries to work together on market-driven industrial R&D.