Canadian Signature Experiences

Heather Yule

Manager, Experience Development


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Co-managed by Destination Canada (DC) and thirteen provincial/territorial marketing organizations (PMOs) across Canada, the Canadian Signature Experiences (CSE) program features a collection of visitor experiences that are best aligned to deliver internationally on the Canada Keep Exploring brand promise and drive international sales to Canadian tourism businesses.

Destination Canada and Tourism Nova Scotia (TNS) will integrate the CSE collection into respective travel trade, marketing and media initiatives to raise awareness of Nova Scotia’s CSEs where it is advantageous to do so.