Destination Cape Breton is the official tourism organization for Cape Breton Island, dedicated to promoting the Island as a world-class travel destination. Through strategic marketing, industry support, and partnership development, Destination Cape Breton works to grow the tourism economy while preserving the Island’s cultural heritage and natural beauty. The organization leads initiatives to showcase Cape Breton’s unique offerings—from its stunning landscapes and vibrant culture to its renowned music and cuisine—inviting visitors to explore this extraordinary destination where “Your Heart Will Never Leave.”