The Lobster Council of Canada was established in 2009 to bring together Canadian lobster industry stakeholders including harvesters, live shippers, processors, First Nations, and governments to work on projects of mutual benefit. The mandate of the Lobster Council of Canada is to enhance the value of the Canadian lobster sector in a sustainable fashion by addressing the issues of importance to the industry. The organization aims to:

• Focus discussion and action around identified industry challenges
• Set goals and targets that will strengthen the sector’s competitive position and enhance Canada’s overall capacity to meet the changing demands of markets
• Provide direction on market access issues including sustainability certification, food safety and traceability requirements
• Coordinate sustained marketing initiatives regionally, nationally and internationally that promote the Canadian lobster industry
• Lead industry/government relations and create a shared understanding of key challenges and opportunities facing the sector
• Communicate internally to industry to create improved awareness of the key issues, challenges and opportunities facing the industry and to build trust and confidence
• Communicate externally to customers by highlighting the positive attributes of lobster to further build the Canadian “brand” through promotional and educational campaigns
• Facilitate efforts to improve returns to the industry through innovation and the identification and implementation of changes that will improve the overall value-chain