Tourism Nova Scotia – Digital Content Marketing Program

Sarah Hennebury


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Tourism Nova Scotia offers the Digital Content Marketing Program to Nova Scotia tourism businesses and organizations with an opportunity to partner with Tourism Nova Scotia to create marketing assets and to promote their products and/or services in Ontario, Quebec and Northeastern United States, using digital marketing tactics. TNS will work with selected partners to develop mutually-beneficial objectives and implement a tailored digital marketing campaign that will best deliver on the established objectives. Tactics may include social media advertising, search engine marketing, and display and video advertising including the use of the TNS remarketing lists. The minimum partner investment for digital marketing is $5,000 plus a 15% media buying fee (total $5,750), and Tourism Nova Scotia will match partner investments.