Taste of Nova Scotia

Taste of Nova Scotia is a unique, province-wide, marketing program, whose members are committed to offering the most exceptional local culinary experiences our province has to offer. Its key mandate is to facilitate the growth of our members while promoting the unique quality of our Nova Scotia food and beverage products to consumers, both locally and around the world. Taste of Nova Scotia is active in a number areas connected to the development of Nova Scotia’s food and drink industry including: Culinary tourism marketing Export market development Event management

Telefilm Canada – Export Assistance Program

Canadian feature films with a budget of less than or equal to $2.5M that received production assistance from Telefilm Canada and that are now market-ready are eligible. Financial support to cover costs relating to the promotional campaign for the theatrical release of the qualified productions (e.g., creation of a new trailer, advertising and marketing costs, airfare, subtitling, etc). The combined maximum assistance per eligible project is $90,000. Note: Program open until funds have been exhausted on a ‘first come, first served’ basis.

TIANS – Technology Project

TIANS offers the technology product program for operators looking to more effectively market your business online, but don’t know where to start, or just need some extra assistance? We’ve got the solution!  TIANS is offering the following assistance: Tailored one-on-one mentoring meetings Technology workshops and webinars On-going resource for tourism operators

Tourism Nova Scotia – Business Development

Tourism Nova Scotia’s Business Development team works with new and existing tourism operators to identify compelling business opportunities and provide coaching aligned with our target markets, based on research and market intelligence.   For New & Existing Accommodations: Nick Fry nick.fry@novascotia.ca

Tourism Nova Scotia – Digital Content Marketing Program

Tourism Nova Scotia offers the Digital Content Marketing Program to Nova Scotia tourism businesses and organizations with an opportunity to partner with Tourism Nova Scotia to create marketing assets and to promote their products and/or services in Ontario, Quebec and Northeastern United States, using digital marketing tactics. TNS will work with selected partners to develop mutually-beneficial objectives and implement a tailored digital marketing campaign that will best deliver on the established objectives. Tactics may include social media advertising, search engine marketing, and display and video advertising including the use of the TNS remarketing lists. The minimum partner investment for digital marketing is $5,000 plus a 15% media buying fee (total $5,750), and Tourism Nova Scotia will match partner investments.

Tourism Nova Scotia – World Class Experience EXCELLerator Program

Collaborate with TourisCollaborate with Tourism Nova Scotia to develop world-class experiences that differentiate Nova Scotia, appeal to the Free Spirit segment, and create marketing assets to attract new visitors. Successful applicants will benefit from Nova Scotia to develop world-class experiences that differentiate Nova Scotia, appeal to the Free Spirit segment, and create marketing assets to attract new visitors. Successful applicants will benefit from:

Increased experience development skills
New photography to promote your new experience
Inclusion in Tourism Nova Scotia marketing, including NovaScotia.com, social media and the Doers & Dreamers travel guide
Insights on sales opportunities

Tourism Technology

Learn how to attract customers to your tourism business through Internet and social media marketing.

Ulnooweg Aboriginal Business Financing Program

The Aboriginal Business Financing Program is administered by Ulnooweg and offers non-repayable business contributions to individual Aboriginal entrepreneurs and community owned businesses. Eligible applicants are individuals of Canadian Aboriginal status or non-status, Metis or Inuit Heritage (on or off reserve), living and operating their businesses within the Atlantic provinces. Aboriginal business and financial organizations, as well as development corporations are also eligible for contributions. Some of the eligible expenses for ABDP support are:

Business planning
Establishment and operating costs
Business acquisitions and expansions
Local, domestic or export oriented marketing initiatives
New product or process development
Adding technology to improve operations and competitiveness
Financial services, business support, business-related training and mentoring services

Viticulturist and Terroir Initiative

Perennia’s viticulturist, Francisco Diez, works directly with wineries to help them with their development goals, as the linkages between the vineyards and the wineries is really key to the overall industry’s success.  A key initiative is an assessment of the terroir of the province’s wine regions to determine the best management practices, preferred varieties, etc.  Please visit our viticulture and grape growing page, or contact: